Deeply Rooted in
Avinashi
Traditional wisdom. Honest ingredients. A healthier way forward.
V-GROO was founded with a singular, clear purpose: to bridge the gap between ancient agricultural wisdom and modern kitchens. Nestled in the fertile Kongu region of Avinashi, Tirupur, we craft traditional wood cold-pressed oils using time-honoured Mara Chekku methods — preserving natural character, aroma, and vitality without shortcuts.
Mara Chekku
Wooden-pressed
Avinashi Origin
Tirupur, Tamil Nadu
Zero Chemicals
100% Unadulterated
Born from a Respect for Tradition
V-GROO was born from a deep respect for agricultural heritage and a desire to bring pure, unadulterated wellness back to the modern kitchen. The company was founded by R. Selvakumar, Managing Director of Vannam Agro Processing (OPC) Private Limited, and is proudly headquartered in Avinashi, Tirupur, Tamil Nadu.
Growing up surrounded by the farming communities of Tamil Nadu, the founder saw a growing disconnect between modern commercial food processing and the traditional, health-first practices followed by earlier generations. Where earlier households cherished cold, slowly churned native seed oils, modern commercial shelves became filled with high-heat refined substitutes and chemical solvents.
V-GROO was created to change that reality — establishing an honest conduit that brings traditional, natural food practices back into everyday family kitchens, exactly as they were meant to be enjoyed.
“Our ancestors did not manufacture oils; they coaxed purity from native seeds using the cool, patient touch of traditional wood presses. V-GROO exists to revive that reverence for natural food in every Indian home.”
R. Selvakumar
Managing Director, Vannam Agro Processing (OPC) Pvt Ltd
V-GROO
Live · Grow · Healthy
Vannam Agro Processing (OPC) Pvt Ltd
Avinashi Headquarters
Operating directly from Tirupur district, the agricultural belt renowned for native oilseed cultivation.
Traditional Mara Chekku
Slow wooden cold-press extraction preserving natural nutrients, aroma, and heart-healthy fats.
Ethical Farmer Trust
Direct relationships with trusted farming partners in Tamil Nadu to secure highest-grade raw seeds.
The Vision Behind V-GROO
Three uncompromised principles that shape our sourcing, our traditional extraction, and the products we bring to your family.
Reviving Tradition
Mara Chekku Wooden Press
V-GROO uses the traditional Mara Chekku wooden-press method to preserve the natural character, nutrients, heart-healthy fats, and authentic flavour of the seeds.
Empowering Local Agriculture
Sustainable Partnerships
V-GROO builds direct and sustainable relationships with trusted farmers in and around Tamil Nadu to source high-quality groundnuts, coconuts, and sesame seeds.
Absolute Transparency
Honest, Clean Processing
V-GROO is committed to products families can trust, avoiding chemical solvents, synthetic colours, and artificial preservatives across every batch.
The V-GROO Manufacturing Process
At V-GROO, we believe the best oils are made with respect for nature and traditional methods. Every bottle reflects five disciplined steps from farm to oil bottle.
Sourcing the Best Ingredients
We begin by selecting premium, farm-fresh groundnuts, coconuts, and sesame seeds from trusted agricultural partners.
Sun-Drying & Cleaning
The raw materials are carefully cleaned to remove impurities and naturally sun-dried to achieve the moisture level required for extraction.
Traditional Cold-Pressing
We use the traditional Mara Chekku wooden press at room temperature. This gentle process helps preserve the natural character, aroma, and nutritional qualities of the seeds.
Natural Sedimentation
The extracted oil is allowed to settle naturally, without chemical filters or bleaching agents, allowing seed particles to settle over time.
Hygienic Filtration
The clear oil is gently filtered through clean cotton cloth, resulting in a rich, unrefined, and naturally produced oil.
Sourcing the Best Ingredients
We begin by selecting premium, farm-fresh groundnuts, coconuts, and sesame seeds from trusted agricultural partners.
Sun-Drying & Cleaning
The raw materials are carefully cleaned to remove impurities and naturally sun-dried to achieve the moisture level required for extraction.
Traditional Cold-Pressing
We use the traditional Mara Chekku wooden press at room temperature. This gentle process helps preserve the natural character, aroma, and nutritional qualities of the seeds.
Natural Sedimentation
The extracted oil is allowed to settle naturally, without chemical filters or bleaching agents, allowing seed particles to settle over time.
Hygienic Filtration
The clear oil is gently filtered through clean cotton cloth, resulting in a rich, unrefined, and naturally produced oil.
Quality Begins Before the Press
The purity of V-GROO cold-pressed oils begins long before extraction. Every batch of raw materials is carefully assessed so that only suitable ingredients move forward to the pressing process.
For Cold-Pressed Groundnut Oil
Whole, plump groundnuts are selected while shriveled, broken, or discoloured kernels are rejected.
Groundnuts are properly dried to achieve the moisture level required for pressing and storage.
Manual and mechanical sorting removes stones, mud, and empty shells before crushing.
For Cold-Pressed Coconut Oil
Fully mature coconuts are selected for their natural oil content and aroma.
Edible-grade, naturally sun-dried copra is preferred, while sulphur-smoked copra is rejected.
Copra should break cleanly. Damp or rubbery copra is rejected.
For Cold-Pressed Sesame Oil / Nallaennai
Premium sesame seeds are selected and cleaned to remove dust, sand, and hollow seeds.
Natural aroma and consistent colour are considered when selecting the seeds.
Pure palm jaggery is gently added during wooden-press crushing to balance natural astringency.
A Traditional Touch: Karupatti
When preparing sesame seeds for crushing, pure palm jaggery (Karupatti) is used to bind the seed cakes and naturally balance the bitter notes of sesame without artificial sweeteners.
In traditional Tamil and Kongu kitchens, Karupatti has always played an indispensable role alongside sesame seeds in the wooden chekku. This time-tested combination yields the signature mellow aroma and rounded palate of authentic Nallaennai, honoring generational culinary craftsmanship.
Pure Palm Jaggery
Naturally balances sesame bitterness during pressing without synthetic additives or bleached sugar.
The V-GROO Quality Promise
Quality is not just a standard at V-GROO. It is our commitment to creating food families can trust.
100% Pure & Unadulterated
Absolutely no blending with cheaper substitute oils. You receive what is stated on the label.
Natural Goodness
Traditional cold-pressing helps retain the natural character, aroma, and nutritional qualities of the ingredients.
Zero Unnecessary Chemicals
V-GROO avoids chemical solvents, synthetic colours, bleaching agents, and artificial flavours in its products.
Authentic Aroma & Taste
Traditional processing brings a rich, authentic character to everyday cooking.
More Than a Bottle
Operating from Avinashi, V-GROO represents a commitment to quality, integrity, and the enduring wellness of the families who welcome our products into their homes.
When you choose traditional cold-pressed food, you are not merely purchasing an everyday cooking essential. You are sustaining a vital chain that connects the hardworking farming families of Tamil Nadu, ancestral wood-pressing traditions, and your loved ones seated around the dining table.
The Avinashi Connection
Headquartered in Avinashi, Tirupur, we remain in direct proximity to our farming partners, ensuring every batch arrives fresh and ethically sourced.
The Journey of Honest Food
Trusted Farmers
Cultivating farm-fresh groundnuts, coconuts, and sesame in Tamil Nadu.
Traditional Methods
Patience and care in traditional Mara Chekku wooden presses.
V-GROO Stewardship
Vannam Agro Processing in Avinashi ensuring absolute transparency.
Everyday Family Kitchens
Honest nourishment and rich traditional aroma on your dining table.
From Our Press to Your Kitchen
To help our oils reach your kitchen with their freshness and purity intact, V-GROO products are packed in a controlled and sanitary environment.
What Our Customers Say
Illustrative customer sentiments reflecting the traditional feel, authentic aroma, and honest presentation of V-GROO products.
“The sesame oil has a wonderful traditional aroma and works beautifully in our everyday cooking.”
Wood Cold-Pressed Sesame Oil
Tamil Nadu Kitchen
“I really liked the traditional feel of the product and the clean presentation. It feels like a return to the way food used to be made.”
Wood Cold-Pressed Groundnut Oil
Authentic Home Pantry
“The coconut oil has a lovely natural character. The brand presentation also gives a strong feeling of trust.”
Wood Cold-Pressed Coconut Oil
Family Dining
“I appreciate the focus on traditional methods and quality ingredients. V-GROO feels genuinely rooted in its origins.”
Cold-Pressed Food Heritage
Conscious Household
* Note for evaluators: Above quotes are provided as structured preview samples. Real customer reviews can be dynamically aggregated via the V-GROO review API once community reviews mature.
